"Those little moments of friction add up. The PWR tackles exactly these pain points, transforming daily annoyances into seamless interactions. Through extensive prototyping and adjustments, the team refined the lever and lid mechanism until attachment and detachment could happen with just a light touch. It's the kind of improvement that sounds simple until you realize how much testing and iteration goes into making something feel effortless."
"There's something deeply satisfying about a product that just works. Not in a flashy, look-at-me kind of way, but in that quiet, thoughtful manner where every detail clicks into place. That's exactly what Doogdesign Inc. has achieved with their Vacuum Insulated Pot PWR, a redesign for Tiger Corporation that recently earned a 2025 Good Design Award. At first glance, it might seem like just another thermal pot. But here's where things get interesting."
Doogdesign Inc. redesigned Tiger Corporation's Vacuum Insulated Pot PWR, refining the previous PWO model to solve common user frustrations. The team focused on lever and lid mechanisms, enabling attachment and detachment with a light touch after extensive prototyping and iteration. The pot maintains excellent thermal performance through vacuum insulation while introducing improved usability for pouring and handling. The lid's smooth, curved form creates subtle visual appeal, interacting with light and shadow to elevate everyday tableware. The design prioritizes seamless interaction and understated elegance, aiming to integrate naturally into daily kitchen routines.
Read at Yanko Design - Modern Industrial Design News
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