"Mouthwash Studio co-founder and creative strategy director Alex Tan took to the stage in LA's Nicer Tuesdays to talk through the studio's diverse fields whilst humorously explaining how creative strategy works, showing how there's no "right way" to do it."
"From big-impact visual identities to the studio's newsletter and cafe-bar, Alex sheds light on how creative teams can flourish across the multi-media landscape."
Mouthwash Studio operates across diverse creative fields and adopts a flexible approach to strategy that rejects a single correct method. The studio combines visual identity work, editorial output, and hospitality projects to create varied touchpoints for audiences. Practical outputs include large-scale visual identities, a regular newsletter, and an on-site cafe-bar that extend the studio's practice into physical and editorial realms. Creative teams are encouraged to experiment across media, iterate on formats, and prioritize collaboration to allow ideas to evolve. Cross-disciplinary workflows and playful presentation help teams produce impactful work that resonates across multiple platforms.
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