Mars, Incorporated has evolved from a simple candy maker in 1911 to a leading global confectionery company, with new product launches enhancing its seasonal portfolio.
The Snickers Trees, designed as festive fir-shaped treats, integrate beloved Snickers ingredients. They exemplify Mars' innovative approach to seasonal candies and gifting options this holiday.
Allison Miazga-Bedrick, Mars Wrigley North America’s VP Seasonal Marketing, emphasizes that Snickers Trees and new M&M's flavors are tailored for diverse seasonal celebrations and gifting moments.
Returning flavors include M&M's Holiday Mint and Dove Milk Chocolate, ensuring classic favorites accompany the new launches, reinforcing Mars' commitment to consumer preferences.
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