"The black-and-white folk pattern embedded in the building's floors was something we reinterpreted as both a decorative national reference and a functional modernist graphic system."
"A graphic translation of the architectural grid pattern that emerged from the building's tiling facilitated the creation of a logo that looks a lot like a mosaic."
"This fluidity creates what Rokas refers to as 'a structural rhythm' in the graphic identity, something they wanted to use to nod to the institute's broad approach to architecture as a craft."
"It's a visual system that can stretch across posters, print and wayfinding but can also slip seamlessly into clever digital pixels in digital applications and motion."
The National Institute of Architecture is located in a UNESCO World Heritage site in Kaunas, featuring preserved interwar architecture. The identity system incorporates authentic Lithuanian architectural elements, such as a black-and-white folk pattern from the building's floors, reinterpreted into a modern graphic system. This system allows for a logo resembling a mosaic, adaptable to various sizes and applications. The grid-based design fosters a structural rhythm, supporting the institute's broad architectural approach and enabling future visual experimentation.
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