The collaboration between designer Love Hultén and strategist Stephan Sigrist transformed a 1985 Aston Martin Lagonda into an extraordinary vehicle by integrating a bespoke synthesizer system. This innovation not only enhanced passenger experience but also highlighted the value of handcrafted artistry amidst advancing digital technology. Originally launched in the 1970s, the Lagonda was lauded for its cutting-edge features and luxury, making it a status symbol. Sigrist, driven by a desire to oppose automation in modern cars, sought Hultén's expertise to create an interactive musical experience, showcasing the harmony between tradition and innovation in automotive design.
This collaboration introduced a unique, immersive experience for the passengers while reinforcing the importance of handcrafted artistry in a world increasingly dominated by digital technology.
I wanted to develop a counter-position to the digital cars that do everything for you these days, that basically disempower people,
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