The flagship store for Papa Don't Preach in Delhi, designed by DesignHex, embodies whimsical creativity through sculptural designs and organic forms. Drawing inspiration from underwater landscapes, the store features two tonnes of hand-carved wood and CNC-cut elements that form textured surfaces. A soft palette of pinks and blush tones is used throughout, with tree-like supports that enhance the organic theme. Flooring variations of pink marble and micro-concrete add tactile contrast. The large windows invite natural light, enhancing the reflective surfaces and maintaining visual continuity with their Mumbai outlet.
Located in Delhi's Dhan Mill compound, the new flagship store for fashion label Papa Don't Preach has been designed by Shimona Bhansali of DesignHex.
The project presents a spatial interpretation of the brand's visual identity through a blend of materiality, sculptural form, and narrative-driven detailing.
The store draws inspiration from folkloric underwater landscapes, with sculpted sea creatures and organic forms embedded into two tonnes of hand-carved natural wood.
Inside, the space maintains visual continuity with the brand's Mumbai outlet, applying a palette of soft pinks and blush tones across structural and surface elements.
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