Spirit Halloween - 99% Invisible
Briefly

In the last few years, despite a retail apocalypse affecting brick-and-mortar chains, Spirit Halloween's pop-up stores have thrived, taking over abandoned storefronts every fall.
Joe Marver, inspired by the popularity of a dancewear store during Halloween, transformed his clothing store into a Halloween haven, leading to the birth of Spirit Halloween.
Read at 99% Invisible
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