"What's really helpful about school is that it helps you learn the process. But there are so many ways to learn the process and, especially with AI tools today, you can just get your friends together and make stuff."
"She looks for candidates with an 'openness to take creative risks' - and the portfolio to back it up. With the right suite of AI tools, anyone can build an app that looks fine. What takes an app's UX from fine to great?"
"Let's say someone is a great ideator, but maybe their visual design skills need some work. We can train them up in those skills, but it's so hard to teach someone to be a great ideator."
Imani Ritchards, director of product design at Snap, prioritizes creativity and risk-taking over formal design credentials when hiring. She values candidates with portfolios showing real projects and user feedback, regardless of educational background. With AI tools now enabling anyone to create functional designs, the distinction between good and great user experience depends on creative problem-solving rather than formal training. Technical skills can be taught on the job, but creative ideation and willingness to take risks are harder to develop. Ritchards emphasizes that design process knowledge can be acquired through various methods, including self-directed projects with peers, making traditional design degrees less critical for entry into the field.
Read at Business Insider
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