David's Valentine's Day campaign for Burberry leverages the charm of 90s rom-coms to create a narrative that resonates with both locals and international viewers. Featuring a central star-studded film along with seven vignettes, each tale unfolds amidst iconic London settings, beautifully capturing the essence of love intertwined with the city's notorious rain. This approach contrasts sharply with typical fashion ads, aiming for inclusivity over exclusivity, aiming to showcase Burberry as a brand that reflects the warmth and diversity of society.
Whether you are British or looking at Britain from abroad, there's something warm and human about them, especially the ones from the 90s era... fashion is fictional.
Burberry is very welcoming and open, embraced by so many parts of society. It's nice to create something inviting for the viewer that isn't hiding behind a perfect facade.
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