Potluck's visual identity needed to feel 'equally handmade and intentional', influencing an analogue design approach with textures made using foods. Potato-printing experiments led to abstract textures resembling flavor profiles for products.
Inspiration from bojagi, traditional Korean wrapping cloths, influenced the project's visuals. Creating patchworks of patterns symbolized the brand's mix-and-match concept, reflecting the playfulness of cooking and experimentation.
Korean cooking's 'son-mat' or 'hand taste' concept, where food tastes unique due to touch and care, inspired Potluck's handcrafted identity. It symbolizes gathering ingredients, dishes, and people for a more flavor-rich experience.
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