People want clothes that match their values': sustainability takes centre stage at Nairobi fashion week
Briefly

Nairobi Fashion Week has evolved into a significant platform for sustainable fashion, reflecting a growing awareness of textile waste issues in Africa. Designers like Tausi Conde and Jean Maurice Niyigena are at the forefront, repurposing discarded materials to create unique collections that preserve cultural heritage. Conde's studio, Maisha by Nisria, is strictly zero-waste and emphasizes creative innovations using secondhand textiles. Despite challenges from fast fashion, these designers hope for a future where sustainable practices and ethical labor can thrive in the fashion industry.
Recycled wide-leg denims and Afrofuturistic designs at Nairobi Fashion Week showcase a new wave of sustainable fashion focused on reducing textile waste in Africa.
Sustainable fashion encompasses not only environmental responsibility but also ethical sourcing, labor practices, and the preservation of African cultural heritage.
Tausi Conde's journey into sustainable fashion started from limited access to fabrics, pushing him to creatively repurpose old clothes into stylish designs for his brand.
While sustainable fashion is not yet a profitable venture amid competition from fast fashion, designers aspire for a future where ethical practices prevail.
Read at www.theguardian.com
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