The visual identity of Milano Cortina 2026 is named 'Vibes,' reflecting Creativity, Energy, Imagination, Passion, and Style, resonating with the Italian Spirit.
Raffaella Paniè, leading the look for Milano Cortina 2026, aims to capture the essence of Italian culture through gesture-inspired designs and contemporary aesthetics.
The Vibes are personified by five notable Italian figures, each embodying key elements of the visual identity, showcasing the cultural impact of the games.
The Games' pictograms, representing gestures, are illustrated with pencil lines, evoking the rich heritage of Italian gestures while modernizing the Olympic imagery.
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