The article discusses the current disappointment of investors and users regarding Apple's recent updates, which they perceive as a mere interface upgrade rather than the anticipated AI advancements. The resulting legal challenges against Apple highlight concerns over realistic AI integration. However, the article posits that successful design is, in itself, a form of innovation that can shape future user experiences. Apple's ability to set industry trends through its design decisions is also acknowledged, emphasizing that their approach could lead to broader changes across the technology landscape.
If I'd ask customers what they wanted, they would've told me a faster horse.
Design is a form of innovation.
Apple's decisions tend to ripple across the industry.
If Apple has truly delivered a visual revolution, it could be considered a breakthrough.
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