Jens Settergren's "Milk Plus" Explores Big Dairy's Slick Marketing at Viborg Kunsthal | stupidDOPE
Briefly

"Through a series of LED simulations, the exhibit reimagines milk as more than just a beverage. It becomes a symbol of vitality and health..."
"Settergren highlights how something as seemingly innocent as milk has been weaponized to sell not just a product, but an ideal."
"The gallery describes this as 'velvety soft and chalk-white milk flows in slow-motion before our gaze,' almost mythologizing it as a life force with its own agency."
"It's a stark reminder that every sip of milk we've ever taken has been carefully curated by marketers to tug at our emotions and ideals."
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