IKEA's New MAVINN Collection Uplifts Communities Through Craft

The MÄVINN collection gets its name from a dialect in Småland, Sweden, where IKEA was founded, meaning "having the wind at your back." This symbolizes forward momentum for the collaboration, reflecting IKEA's dedication to social impact through traditional handcrafts.

Since 2012, IKEA has focused on establishing partnerships with social businesses, and the MÄVINN collection is a testament to this commitment, as it highlights unique handwoven elements to enhance the livelihoods of artisans across Bangladesh, India, and Jordan.

Each piece in the MÄVINN collection is distinct and showcases vibrant colors, with an emphasis on handmade craftsmanship. By incorporating both new and reclaimed materials, it promotes sustainability while preserving traditional crafting techniques.

Launching in two stages, the MÄVINN collection not only aims to increase production volumes through handwoven techniques, but also places economic benefits at the forefront of its mission by uplifting crafting communities around the globe.

Read at Design Milk