How South Korean Artist Lee Ufan Helped Craft Guerlain's New Scent
Briefly

"We talk in French about 'la petite madeleine de Proust', and what we mean is that all your memories are linked to smell and sense."
"Lee Ufan's memories of childhood - especially of place - are very important for him... So it was very poetic, difficult to translate into a perfume, but we worked very hard realise truth of his memories."
"Ufan took the perfect pebbles from the river of his childhood as a starting point, reimagining the Flacon Quadrilobé - an iconic bottle... as a ceramic bottle of the same matt, smooth texture as a flawless stone."
"The minimal design, with such clean, simple lines and meticulous hand craftsmanship, exemplifies Ufan's genius for harnessing the power of simplicity with a deep reverence for the natural world."
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