Heritage Meets Innovation at Telefonica Flagship Store in Madrid
Briefly

Located on the Gran Vía, a major commercial street, this venue fosters connectivity between Madrid itself and the community, beginning at the ground level with the restoration of the facade.
The double-height atrium serves as the heart of this level, used for events and live broadcasts. Visible from the exterior, this vast area invites visitors to explore an array of digital content curated specifically for Espacio Movistar.
We wanted to recapture the essence of the original space, but also bring in the future, says Matías Rodríguez, managing director at Studio Banana.
Lustrous marble, previously covered, is now revitalized and polished. Terrazzo forms curved steps and surrounds the base of each column, cleverly hiding wires and electrical components.
Read at Design Milk
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