Hatch, a sleep wellness company, has teamed up with KFC to provide a unique 20-minute audio clip that mixes the sounds of fried chicken cooking with falling rain.
A behind-the-scenes video showcases the amusing process of recording the frying sound to highlight the uncanny similarity between the sounds of cooking fried chicken and rainfall.
The collaboration promotes KFC's new Original Recipe® Tenders, allowing listeners to drift off to sleep while imagining delicious chicken.
For fans, there are additional items available, such as a limited-edition Hatch X KFC Sleep Shirt that humorously states 'Fell asleep to fried chicken.'
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