Clara notes that their graphic identity was designed to reflect a "sense of connection between people, the land, and the processes of growing and sharing food." This holistic approach was emphasized through their design choices.
According to Jessie, the hand-drawn typeface and bold colors they utilized are meant to encapsulate the "rooted qualities of farming and communal gatherings", which are essential to the identity they aimed to create.
Jessie highlights that the use of Riso printing for their menus and prints was a deliberate choice, as it layers colors sustainably and is food safe, thereby reinforcing their commitment to sustainability.
The duo believes that chefs, like designers, bear the responsibility to create positively impacting work. Food and design can forge connections and spark conversations that enrich people's lives.
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