Guangzhou Xuelei Fragrance Museum / Shenzhen Huahui Design

"The Guangzhou Xuelei Fragrance Museum takes scent-an invisible and intangible medium-as the starting point of its architectural concept. Challenging the visual dominance of conventional museum design, the project introduces smell, memory, and multisensory perception into spatial narration. Guided by principles of openness, collaboration, and sustainability, the museum is conceived not merely as an attractive cultural destination, but as a platform for public engagement with the history of perfumery, traditional craftsmanship, and contemporary technologies."

"It offers an ideal environment to experience the evolution of fragrance creation. Through architectural expression, the intangible nature of scent is transformed into a tangible, spatial encounter-establishing the museum as a vital venue for dialogue and exchange within global fragrance culture."

The Guangzhou Xuelei Fragrance Museum centers scent—an invisible, intangible medium—as the basis for its architectural concept. The design challenges visual dominance in conventional museums by integrating smell, memory, and multisensory perception into spatial narration. Openness, collaboration, and sustainability guide the program, framing the museum as both a cultural destination and a public platform for engagement with perfumery history, traditional craftsmanship, and contemporary technologies. The museum provides environments to experience the evolution of fragrance creation. Architectural expression translates the intangible nature of scent into tangible spatial encounters, establishing the museum as a venue for dialogue and exchange within global fragrance culture.

Read at ArchDaily