Hotel design is being reimagined as a platform to examine identity, ecology, and cultural meaning rather than solely providing luxury and accommodation. Hotels aim to create immersive experiences that connect travelers to local traditions, landscapes, and communities. Unbuilt hospitality proposals from diverse geographies propose sustainability and storytelling alongside comfort and style. Projects include adaptive mixed-use towers able to convert between hotel and office, agri-ecotourism models addressing floods and salinization, and designs embedding Islamic or Arabian motifs into contemporary forms. Material strategies emphasize biophilia and tactility through local stone, reclaimed brick, and timber. Hospitality architecture becomes a vehicle for cultural memory and environmental stewardship.
In contemporary architecture, hotel design is no longer defined solely by luxury and accommodation. Instead, it is becoming a platform to explore questions of identity, ecology, and cultural meaning. Beyond providing rooms and amenities, hotels today aim to create immersive experiences that connect travelers to local traditions, landscapes, and communities. In this curated selection of unbuilt hospitality projects, submitted by the ArchDaily community, speculative and competition-winning proposals offer a glimpse into the future of hospitality,
Spanning geographies from Japan to Saudi Arabia, Vietnam, and Albania, the selected projects reinterpret the hotel as a site of encounter between visitors and place. Some embrace adaptive strategies and flexibility, such as mixed-use high-rises in Munich that can shift from hotel to office, while others ground themselves in ecological resilience, like Vietnam's agri-ecotourism model responding to floods and salinization.
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