"For decades, Adobe's software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands build the modern creative world. As artificial intelligence transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world's creative supply chains through its AI ecosystem."
"At Tapestry, the parent company of luxury brands Coach and Kate Spade New York, AI is doubling as a force multiplier. The company is using Adobe Firefly Custom Models, an AI system trained on the brand's patterns, textures, and archival details to accelerate design without losing the essence of its iconic craftsmanship. When ideas crystallize, Tapestry's design teams turn to Adobe Substance 3D to create digital twins: hyperrealistic 3D versions of handbags, shoes, and accessories that look and behave like the real product."
Adobe is transforming creative supply chains with an AI ecosystem that includes Firefly for generative image creation, Substance 3D for photorealistic modeling and digital twins, Express for rapid on-brand content production, and Experience Manager for asset orchestration across campaigns. Firefly Custom Models and Adobe Firefly Foundry enable large brands to build proprietary, IP-protected models trained on their own assets. Luxury brands such as Coach and Kate Spade New York use custom models to accelerate design while preserving craftsmanship and leverage Substance 3D to produce hyperrealistic product digital twins. AI aims to increase speed and precision while keeping creators in control and expanding design possibilities.
Read at Fast Company
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