The new Seongsu-dong showroom, set back from the bustling main street, evokes a slower, reflective atmosphere that complements Flat Point’s minimalist design approach.
Design Studio stof visualized a sequence from neighborhood to space, layering Flat Point's values onto Seongsu-dong by combining contrasts of time and contemporary identity.
The striking facade of the showroom features a division between the raw finishes of Seongsu-dong and the modern brand identity, capturing a temporal contrast.
A circular staircase enhances user experience by providing vertical connectivity and transforming the perception of product interactions through varying levels in the showroom.
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