According to the duo, the concept behind the design distills the ethos of the Danish word Umage, which means going beyond what is expected or considered possible, as it expands this sense of progression that Dinesen and Pawson bring to their work.
John discovered the company while designing his private home in Notting Hill and ordered Douglas Fir planks for the flooring. In two instantly defining gestures, the planks were laid uncut, in one piece, from the front of the house to the back.
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