Chloe and Natalie emphasize their design practice's constant evolution, stating, "We believe real style, versus affected style, develops organically and evolves year by year. Important motifs naturally recur over time." This underlines their commitment to a dynamic creative process.
Their commitment to a hand-crafted approach is evident, as they assert, "Every project is in some way done by hand," demonstrating how this ethos permeates their diverse portfolio of branding and design projects.
Scheffe Shields focuses significantly on printed matter and typography, which they describe as their 'bread and butter.' Despite varied inspirations, this core focus remains a cornerstone of their design philosophy.
Their latest book for Nike, titled Look Good, Feel Good, Play Good, is a testament to their design ethos, featuring playful typography and unique design elements that showcase their dedication to handcrafted, engaging visual narratives.
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