Los Angeles faces significant food access challenges, particularly in lower-income neighborhoods. Ghost Town Oats aims to bridge this gap with healthy, plant-based options.
Ghost Town Oats launched in June 2022, focusing on providing oat milk in areas where it's typically unavailable, thus addressing a crucial socio-economic issue.
In 10 months, Ghost Town Oats achieved $1 million in revenue, proving strong demand. The initial plan was 6 months of inventory but it sold out in 8 weeks.
Ghost Town Oats prioritizes coffee shop placements for visibility and community engagement. Their experience allowed them to target underserved markets effectively.
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