Stuart Vevers emphasizes a new definition of luxury that prioritizes personal expression over perfection, reflecting a shift in consumer desires towards authenticity and wearability.
Vevers highlights that the pursuit of strict perfection in luxury fashion is waning, stating, 'Perfection doesn't create desire. Something that is loved and worn has more appeal than something that is perfect and precise.'
The article notes the burgeoning trend among Gen Z, who prefer pieces that can mix with their secondhand finds, desiring items that carry a narrative over pristine perfection.
Coach’s metamorphosis under Vevers has transformed it from a once old-fashioned brand to a fresh fashion house, appealing to modern It Girls like Bella Hadid and Olivia Rodrigo.
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