This collection allows us to further explore the intersection of gaming culture and art while giving fans a much-requested second collection," added Lu. Higround has already built a reputation for teaming up with big-name partners like Pokémon, Beats by Dre, and the hit anime series One Piece, expanding its reach across multiple pop culture landscapes.
Our first collaboration with Brain Dead resonated with fans from both the gaming and fashion worlds, and we knew we had to keep pushing that energy forward," Lu said. The excitement is mutual, with both companies seeing the potential in combining gaming peripherals with the aesthetics of streetwear and art.
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