Frameworks like Design Thinking and Jobs-to-be-Done are intended to bring structure to creativity but often result in mere performance. They enable non-creatives to manage design without grasping its true significance, reducing processes to theatrical compliance rather than meaningful output. Templates further restrict original thought and establish a focus on expected formats instead of innovation, equating design with mere production. The rise of AI exacerbates these issues, generating solutions at the cost of craft and quality. The collapse of products like the Tea app illustrates the dangers of prioritizing speed over integrity in design.
Frameworks like Design Thinking, Jobs-to-be-Done, and the Double Diamond are pitched as means to structure creativity, but they often reduce process to mere theater.
Templates and pre-approved patterns hinder original thought, shifting the focus from innovative design to compliance with expected formats, reducing design to production.
AI enables quick generation of layouts and systems, but while it saves time, it often sacrifices the craft and quality of design work.
The Tea app exemplifies the pitfalls of AI-driven design, collapsing under data breaches due to lack of meaningful engineering and disregard for quality.
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