'January is a time for peace, a moment to prepare for the months ahead,' Werner explains. 'The image of snails kept coming to mind - a creature that embodies slowness and introspection.'
The idea evolved from my childhood memories of creating little worlds in shoeboxes, where I stored shells and small treasures. This nostalgic touch adds a layer of intimacy.
In addition to the eye-catching snail shells, the campaign introduces bespoke sleeping bags adorned with antennae, designed to amplify the theme of introspection and rest.
The collection offers a surreal yet playful commentary on taking life one step at a time, encouraging a slower, more thoughtful approach to the New Year.
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