ATELIER WRITE repurposes steel racks into clothing stands for new balance's retail dispay
Briefly

The Uni-ssentials by TDS FW24 capsule collection display emphasizes gender neutrality through innovative designs, using tilted fixtures and repurposed materials to create an inclusive retail experience.
ATELIER WRITE's installation showcases clothing with angled racks that align with garment hems, utilizing non-toxic finishes and recycling materials to promote sustainability alongside aesthetic appeal.
Architect Takuya Sakamoto led the design that merges form, function, and environmental responsibility, effectively reflecting New Balance’s commitment to inclusive, gender-neutral fashion.
The striking rainbow interference finish on the steel racks draws visual parallels with the clothing, enhancing the shopping experience while adhering to contemporary sustainable practices.
Read at designboom | architecture & design magazine
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