Artist James Jean has collaborated with Johnnie Walker to create a limited-edition label for the 2024 lunar new year, themed around the year of the snake. His design merges contemporary elements with traditional influences, symbolizing renewal and personal growth through the depiction of three snakes, each representing wisdom, intelligence, and intuition. Surrounded by blooming flowers, this packaging reflects Johnnie Walker's ethos of evolution and transformation, while also drawing inspiration from the rich heritage of Chinese and Japanese art.
I portrayed the snake shedding its skin to represent the idea of renewal and growth, while also representing the past, present, and future.
The new design for year of the snake symbolizes an auspicious ambition for constant progression and self-reinvention, reflecting the values at the heart of Johnnie Walker.
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