The cute depictions of moggies naughtily eyeing up their dinner are described as a series of "advertising paintings inspired by campaigns for the industrial cat-food brand Whiskas".
In a brainy accompanying essay, the Paris-based curators Pierre-Alexandre Mateos and Charles Teyssou write that Whiskas products "are immediately recognisable by their bright purple colour, which has become a Pantone shade over time. Like the red of Coca-Cola or the orange of Grindr, its visual imprint is powerfully anchored in our brains, calling on our dorsolateral prefrontal cortex and hypothalamus."
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