Aesop's Suzhou Cangjie is a culturally rich blend of the historic Phoenix Hall and modern store design, showcasing the harmony between tradition and contemporary aesthetics.
The store's design captures a poetic conversation with the Jiangnan Watertown's beauty, emphasizing the importance of integrating modern functions within historical spaces.
Rooted in the historical context, Aesop's design highlights traditional garden architecture principles of 'shade', creating experiential dualities between open social interaction and intimate privacy.
Through careful spatial planning, Aesop's presence in Suzhou pays homage to the past while ensuring that brand-centric experiences meet contemporary expectations and aesthetic values.
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