adidas Originals and Zalando Reunite for Spring/Summer 2025 with the "Step into the Spotlight" Campaign | stupidDOPE
Briefly

adidas Originals launches its Spring/Summer 2025 collection, reviving iconic silhouettes like the Taekwondo sneakers and SL72 running shoes. Collaborating with Zalando, the campaign titled "Step into the Spotlight" promotes self-expression and modern functionality, showcasing a seamless transition from performance-based footwear to stylish everyday essentials. Set for release on March 6, 2025, the collection emphasizes a commitment to heritage craftsmanship while adapting classic designs to resonate with contemporary fashion trends.
"The Spring/Summer 2025 collection invites sneaker enthusiasts to embrace the bold styling of the past while stepping confidently into the future."
"This release highlights the evolution of performance-based sneakers into everyday staples, blending functionality with a contemporary edge."
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