Tesla experienced a tumultuous year marked by financial setbacks, recalls, and an eroding safety record. The company is now increasingly criticized for its design failures and diminishing brand loyalty, particularly after controversial actions by CEO Elon Musk. Recent departures of key designers David Imai and Bernard Lee highlight deeper issues within Tesla's creative leadership and design direction at a time when competition from established automakers is intensifying. The potential impending crisis has not gone unnoticed, as industry supporters warn of possible fallout by 2025.
Last year was terrible for Tesla, facing financial woes, recalls, lawsuits, and dwindling sales, exacerbated by departures of key designers and leadership issues.
Two top designers have left Tesla amidst a deepening crisis marked by decreasing brand loyalty, safety concerns, and intensified competition, signaling potential instability.
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