B2B email design is a surprisingly divisive topic, primarily due to the limitations of email clients like Outlook which suppress images.
Even if you can code for style rendering in emails, many businesses automatically suppress image downloads, making design decisions crucial.
Before altering email designs, reviewing inbox placement reports can guide decisions, especially for audiences that primarily use Outlook.
Simplifying email design is key to optimizing performance in Outlook, emphasizing the balance between visuals and functional compatibility.
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