What marketers need to know about email deliverability | MarTech
Briefly

Google, Yahoo, and other mailbox providers tighten rules to combat spam, making it harder for unsolicited emails to be sent,
Over half of daily emails (173 billion) are estimated to be spam, prompting mailbox providers to enforce stricter requirements to protect inboxes.
New requirements align with existing email marketing best practices, mandating authentication of outgoing emails for inbox placement.
Read at MarTech
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