Starting January 27, 2025, businesses must obtain explicit 'one-to-one' consent for marketing communications via an ATDS, fundamentally changing lead acquisition strategies.
The updated regulations will require individual consent from consumers for each seller, which could increase operational costs significantly and affect how companies approach marketing.
Non-compliance with TCPA regulations could lead to substantial financial penalties and legal consequences, making it essential for businesses to have robust consent documentation processes in place.
The Telephone Consumer Protection Act was established to combat unsolicited communication, evolving over the years with the FCC's regulations, including the creation of a national Do-Not-Call registry.
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