SMS campaigns can yield significant benefits for marketers, but achieving successful deliverability requires navigating regulatory hurdles and securing customer consent to avoid being perceived as intrusive.
Adhering to the regulations is crucial. If your campaigns aren't reaching their destination, that means you haven't gone through all the steps or missed a crucial piece.
You need to go through the application processes and get set up. You need to use the same URL, get your brand and campaigns approved.
Companies like Text Request help manage the 10DLC application and approval process. Mobile marketing platforms like Twilio also provide built-in tools for SMS compliance.
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