Even in the age of AI, content comes at a cost. It is not free. It should generate a positive return on investment for any business - retail, direct-to-consumer, B2B.
Setting goals is the first step toward generating an ROI from content marketing. Applying these goals to individual posts, we could publish four articles monthly, each earning 250 visits and 25 newsletter subscriptions.
Whether via spreadsheets or a full-blown business intelligence suite, we will track the same basic information about the content. Measure KPIs and costs to enable a basic ROI calculation.
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