In today's world, disasters or pandemics can occur unexpectedly, emphasizing the need for businesses to adjust their communication strategies, especially through email, to avoid alienating customers.
Choosing a recognizable and trusted sender name in email communications during disasters is crucial for higher open rates, potentially adding a personal touch and fostering connections with recipients.
Adjusting the 'friendly from' name in emails during a disaster towards a trusted entity can enhance open rates. Conducting A/B split tests can help determine the most effective sender name.
#email-communication #disaster-preparedness #customer-trust #communication-strategies #business-continuity
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