How to email during a disaster or pandemic - without alienating your customers
Briefly

In today's world, disasters or pandemics can occur unexpectedly, emphasizing the need for businesses to adjust their communication strategies, especially through email, to avoid alienating customers.
Choosing a recognizable and trusted sender name in email communications during disasters is crucial for higher open rates, potentially adding a personal touch and fostering connections with recipients.
Adjusting the 'friendly from' name in emails during a disaster towards a trusted entity can enhance open rates. Conducting A/B split tests can help determine the most effective sender name.
Read at AWeber
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