With Apple now introducing its version of tabs in email, it will be a much more universal email inbox user experience. Marketers need to focus on the content... if your emails are engaging and a user interacts more with them, then the higher likelihood of it being top of the inbox-in any 'tab'. - Jay Oram, Head of Development, Action Rocket
The creation of the Promotions Tabs across all the different ISPs, not just Gmail's Promotion Tab, is a user-centric move by ISPs. But it also has huge benefits for email marketers, too.
Tab browsers are in the buying mindset.
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