According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, combining account-based marketing, selling, and the use of content hubs and SDRs. More than half (59%) plan to increase their investment in outbound strategies.
Detractors of cold outreach point out the costs involved in maintaining a team of reps and the need to invest in data/tools for efficiency. Concerns include spammy nature, intrusive experiences, and poor targeting.
Businesses risk violating bulk email regulations with irrelevant and poorly targeted bulk email outreach. New tools, including AI, are helping companies conduct better research, scale outreach, and maintain email sender reputations.
Collection
[
|
...
]