The Email Markup Consortium found that 99.97% of analyzed emails had serious or critical accessibility issues. Prioritizing email accessibility should be a key goal for 2025.
Improving accessibility benefits all subscribers, not just those with impairments. It enhances overall engagement, making your campaigns more effective and inclusive.
The push for email accessibility is further emphasized by legal requirements, such as the Americans with Disabilities Act in the U.S. and the upcoming EU Accessibility Act.
Setting email marketing goals for 2025 should include a strong focus on improving accessibility to meet both ethical responsibilities and emerging legislation.
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