10 Ways To Avoid Getting In The Spam Folder And Improve Email Reputation
Briefly

One of the biggest email marketing challenges companies and marketers face is low email sender reputation. This means email providers don’t perceive you as a trustworthy sender. To avoid the spam folder, you must pay attention to email content, sending setup, and email sender reputation.
Successful deliverability means being accepted by the recipient's email server, ending up in their inboxes, and having a healthy percentage of accepted emails that do not end up in spam folders.
Your domain reputation refers to the quality of your website and how positively your audience interacts with your content. These two forms of reputation, IP and domain, are intricately connected.
Even if you have great IP score but your domain has been linked to bad practices, your email will go to spam. If you are using an established email service provider, like Gmail or Outlook, you don't have to worry about reputation.
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