Deliverability

Deliverability

Most of my work with re-engaging users is with folks who have been listed on a blocklist due to spam trap hits or who are dealing with major deliverability problems at consumer mailbox providers like Google and Yahoo. I don't normally recommend or even encourage clients without deliverability problems to run re-engagement campaigns. If things are working, there's no reason to shrink your subscriber base. Re-engagement is something I use to solve a problem, not something I do ore recommend as ongoing practice.

The problem is that the person asking the question is only looking at things from their own perspective. They didn't change anything, so of course nothing changed. This point of view is inherently self-centered, thinking that the only thing that matters is the sender. It demonstrates a failure to understand one of the core concepts of SMTP. Each side of a SMTP transaction pays for email.