Deliverability

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#email-marketing

Email Deliverability: What It Is & How to Improve It

Investing in email deliverability is crucial for ensuring that emails reach subscribers' inboxes and maximize engagement.

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

11 Easy Holiday Marketing Emails to Send Your Customers

Timely and personalized email offers are crucial for boosting holiday revenue and engaging customers effectively.

5 ChatGPT Prompts To Make Your Marketing Emails Perform Better

Utilizing the PAS framework can significantly improve the effectiveness of marketing emails.

How to get your email marketing ready for iOS 18 | MarTech

iOS 18 will introduce significant changes to Apple Mail, notably AI features and message tabs, impacting email marketing strategies.
Changes in Apple Mail can cause substantial disruptions in email marketing, as seen with Mail Privacy Protection in iOS 15.

Council Post: How To Effectively Address Cold Email Personalization: Do's And Don'ts

Effective cold emailing requires genuine personalization beyond name-dropping, targeting recipient needs and goals.

Email Deliverability: What It Is & How to Improve It

Investing in email deliverability is crucial for ensuring that emails reach subscribers' inboxes and maximize engagement.

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

11 Easy Holiday Marketing Emails to Send Your Customers

Timely and personalized email offers are crucial for boosting holiday revenue and engaging customers effectively.

5 ChatGPT Prompts To Make Your Marketing Emails Perform Better

Utilizing the PAS framework can significantly improve the effectiveness of marketing emails.

How to get your email marketing ready for iOS 18 | MarTech

iOS 18 will introduce significant changes to Apple Mail, notably AI features and message tabs, impacting email marketing strategies.
Changes in Apple Mail can cause substantial disruptions in email marketing, as seen with Mail Privacy Protection in iOS 15.

Council Post: How To Effectively Address Cold Email Personalization: Do's And Don'ts

Effective cold emailing requires genuine personalization beyond name-dropping, targeting recipient needs and goals.
moreemail-marketing

26 Things People Who Work From Home Have Called "Must-Haves"

Personalized shopping opportunities offer significant savings and convenience.
Signing up for email communications enables followers to receive tailored deals directly.

Free Marketing Calendar Templates for Excel | ClickUp

Effective organization through marketing calendar templates can lead to improved revenue outcomes for marketing teams.

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.
#bonuses

Biglaw Firm Offers Extra Bonus Money If You Put The Work In!

Quinn Emanuel demands high billable hours, rewarding bonuses primarily for those exceeding 2100 hours, underlining a competitive Biglaw culture.

Top 20 Biglaw Firm Announces Fresh New Bonuses!

Freshfields celebrates the season with significant bonuses, matching Milbank, highlighting the firm's strong financial performance.

Another Boutique Firm Goes Above Market!

Boutique law firm Hueston Hennigan is offering associates bonuses significantly higher than market rates, enhancing its appeal in the competitive legal field.

Midsize Firm Rings In Bonus Cash Before The Holidays!

Axinn Veltrop & Harkrider is matching Milbank's bonus scale for associates, distributing bonuses before the holidays.

Global Biglaw Firm Delights With News Of Associate Bonuses

Clifford Chance is matching the Milbank bonus scale, benefiting associates with increased compensation.

This Biglaw Firm Is Sharing The Wealth Before Its Upcoming Merger

Kramer Levin announces matching Milbank bonus scale, marking potential end of bonuses due to planned merger with Herbert Smith Freehills.

Biglaw Firm Offers Extra Bonus Money If You Put The Work In!

Quinn Emanuel demands high billable hours, rewarding bonuses primarily for those exceeding 2100 hours, underlining a competitive Biglaw culture.

Top 20 Biglaw Firm Announces Fresh New Bonuses!

Freshfields celebrates the season with significant bonuses, matching Milbank, highlighting the firm's strong financial performance.

Another Boutique Firm Goes Above Market!

Boutique law firm Hueston Hennigan is offering associates bonuses significantly higher than market rates, enhancing its appeal in the competitive legal field.

Midsize Firm Rings In Bonus Cash Before The Holidays!

Axinn Veltrop & Harkrider is matching Milbank's bonus scale for associates, distributing bonuses before the holidays.

Global Biglaw Firm Delights With News Of Associate Bonuses

Clifford Chance is matching the Milbank bonus scale, benefiting associates with increased compensation.

This Biglaw Firm Is Sharing The Wealth Before Its Upcoming Merger

Kramer Levin announces matching Milbank bonus scale, marking potential end of bonuses due to planned merger with Herbert Smith Freehills.
morebonuses

What Is Service Marketing? Service Marketing Tools and Tips (2024) - Shopify

Service marketing is essential for businesses selling intangible services to effectively convey value and build customer trust.

22 Successful Small Business Tips for 2025 - Shopify

Economic uncertainty poses challenges for small businesses, yet opportunities for success exist with adaptability and practical strategies.
#phishing

Protect Your Customers From Phishing This Holiday Season And Beyond

The holiday season increases the risk of customer phishing attacks, necessitating stronger security measures to protect both customers and brand reputation.

Top 5 sectors targeted with subject customization techniques

Phishing emails frequently target finance, manufacturing, mining, healthcare, and retail using personalized subject lines for deception.

Email scam sends out 'convincing' fake invoice purporting to be from PayPal

Beware of convincing scam emails regarding cryptocurrency purchases from PayPal, especially during high-traffic shopping seasons like Black Friday and Cyber Monday.

Protect Your Customers From Phishing This Holiday Season And Beyond

The holiday season increases the risk of customer phishing attacks, necessitating stronger security measures to protect both customers and brand reputation.

Top 5 sectors targeted with subject customization techniques

Phishing emails frequently target finance, manufacturing, mining, healthcare, and retail using personalized subject lines for deception.

Email scam sends out 'convincing' fake invoice purporting to be from PayPal

Beware of convincing scam emails regarding cryptocurrency purchases from PayPal, especially during high-traffic shopping seasons like Black Friday and Cyber Monday.
morephishing

How To Write a Marketing Proposal: 8 Steps To Make Campaigns Happen (2024) - Shopify

A well-crafted marketing proposal can bring creative campaigns to life by backing them with data and a clear narrative.
#law-firm-bonuses

Texas-Based Boutique Raining Money On Happy Associates

Yetter Coleman is matching Biglaw bonus scales, proving elite boutiques can offer competitive compensation. Associates are highly pleased with the announcement.

Brand New Megafirm Makes Its Very First Bonus Announcement

A&O Shearman is matching Milbank's bonus scale, reflecting its commitment to attract and retain talent in the competitive legal market.

Biglaw Firm, Biglaw Money! Check Out This Bonus

Bonuses are a vital aspect of compensation in law firms, and firms are matching high standards like the Milbank scale.

Top 20 Biglaw Firm Announces Associate Bonuses - It's A Match!

Norton Rose Fulbright is matching Milbank's bonuses, offering special bonuses for associates billing 1900 hours, resulting in hefty cash increases.

Texas-Based Boutique Raining Money On Happy Associates

Yetter Coleman is matching Biglaw bonus scales, proving elite boutiques can offer competitive compensation. Associates are highly pleased with the announcement.

Brand New Megafirm Makes Its Very First Bonus Announcement

A&O Shearman is matching Milbank's bonus scale, reflecting its commitment to attract and retain talent in the competitive legal market.

Biglaw Firm, Biglaw Money! Check Out This Bonus

Bonuses are a vital aspect of compensation in law firms, and firms are matching high standards like the Milbank scale.

Top 20 Biglaw Firm Announces Associate Bonuses - It's A Match!

Norton Rose Fulbright is matching Milbank's bonuses, offering special bonuses for associates billing 1900 hours, resulting in hefty cash increases.
morelaw-firm-bonuses
from Search Engine Roundtable
5 days ago

Google Business Profile Asking To Add Social Profiles

Google encourages businesses to integrate social media profiles into their Google Business Profiles for improved visibility.
This feature has been available since August 2023, allowing for a more comprehensive online presence.

7 AI Automation Examples that Will Streamline Your Marketing Strategy

AI automation tools are essential for marketers to enhance efficiency and engagement, showcasing significant time savings and improved consumer interaction.

These 2 Marketing Strategies Drive Small Business Value.

Effective branding and differentiation are crucial for enhancing a small business's value, whether for future sales or sustained growth.

Sublime Security Raises $60 Million in Series B Funding to Advance AI-Powered Email Protection

Sublime Security, a leading adaptive and AI-driven email security platform, has announced the successful completion of a $60 million Series B funding round,
#productivity

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero | Entrepreneur

Consistent email management processes are essential for leaders, aiding in overall management and effective communication.

Meeting vs. Email: Choose Efficient Communication Methods

Choosing between meetings and emails is crucial for efficiency and clarity.
Meetings can often be replaced with emails to save time and reduce burnout.
An email-first culture enhances productivity and decision-making.

Drowning in spam? Stop giving out your email address - do this instead

Using a separate email account can effectively reduce inbox clutter from spam and promotional emails.

10 Best AI Email Writers for Professionals & Marketers | ClickUp

AI tools simplify email writing, making communication more effective and less stressful.
Selecting the right AI email writer involves evaluating personalization and efficiency features.

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero | Entrepreneur

Consistent email management processes are essential for leaders, aiding in overall management and effective communication.

Meeting vs. Email: Choose Efficient Communication Methods

Choosing between meetings and emails is crucial for efficiency and clarity.
Meetings can often be replaced with emails to save time and reduce burnout.
An email-first culture enhances productivity and decision-making.

Drowning in spam? Stop giving out your email address - do this instead

Using a separate email account can effectively reduce inbox clutter from spam and promotional emails.

10 Best AI Email Writers for Professionals & Marketers | ClickUp

AI tools simplify email writing, making communication more effective and less stressful.
Selecting the right AI email writer involves evaluating personalization and efficiency features.
moreproductivity
#user-experience

Mailbird Expands to Mac: Manage All Your Inboxes and Favorite Apps in One Place | HackerNoon

Mailbird has launched its email client for Mac, fulfilling long-standing user demand for a cross-platform experience.

Google Search Console Refreshes Emails

Google has refreshed the design of emails from Search Console to enhance user experience.

Mailbird Expands to Mac: Manage All Your Inboxes and Favorite Apps in One Place | HackerNoon

Mailbird has launched its email client for Mac, fulfilling long-standing user demand for a cross-platform experience.

Google Search Console Refreshes Emails

Google has refreshed the design of emails from Search Console to enhance user experience.
moreuser-experience
#email-automation

Email Marketing Trends for 2025: Insights to Elevate Every Send

AI tools in email marketing require alignment with legal standards and risk classification, especially under the EU AI Act.
Generative AI significantly improves content creation efficiency for email marketers, saving time and enhancing workflow.
Lifecycle email automation is essential for engaging customers effectively and alleviating the bottleneck caused by limited resources.

This Bot Adds Events to Your Calendar Automatically. Just Forward It an Email

Fwd2cal automates calendar entries by parsing appointment details from forwarded emails and adding them directly to Google Calendar.

Email Marketing Trends for 2025: Insights to Elevate Every Send

AI tools in email marketing require alignment with legal standards and risk classification, especially under the EU AI Act.
Generative AI significantly improves content creation efficiency for email marketers, saving time and enhancing workflow.
Lifecycle email automation is essential for engaging customers effectively and alleviating the bottleneck caused by limited resources.

This Bot Adds Events to Your Calendar Automatically. Just Forward It an Email

Fwd2cal automates calendar entries by parsing appointment details from forwarded emails and adding them directly to Google Calendar.
moreemail-automation

How to Make Money With a Newsletter | Entrepreneur

Growing an engaged newsletter audience is more important than sheer size; optimal subscriber counts ensure better engagement and revenue.
#email-deliverability

Why bad business decisions can hurt email deliverability | MarTech

Deliverability issues in email marketing often stem from broader business decisions, not just technical email practices.

A Comprehensive Glossary of Email Deliverability Terms

Email deliverability is influenced by sender reputation, authentication methods, and how ISPs evaluate user engagement with emails from a specific IP address.

Why bad business decisions can hurt email deliverability | MarTech

Deliverability issues in email marketing often stem from broader business decisions, not just technical email practices.

A Comprehensive Glossary of Email Deliverability Terms

Email deliverability is influenced by sender reputation, authentication methods, and how ISPs evaluate user engagement with emails from a specific IP address.
moreemail-deliverability

How Connecting With the Right Audience Drives Business Success | Entrepreneur

Targeted lead generation enhances business growth by focusing on high-intent leads that align with products or services offered.

How to Improve Your Email Sender Reputation with Spam Testing

The email sender's reputation is a fundamental consideration that decides if your messages end up in the recipient's inbox or the spam list. It works as a trust rating, indicating how ESPs (email service providers) perceive you as a sender since they see all the sent emails.
#generative-ai

Researchers Teach AI to Retain Memory by Summarizing Its Own Work | HackerNoon

Generative AI can enhance smartphone navigation by utilizing effective prompting and strategies for action determination.

Researchers Find Clever Way to Get AI to Navigate Your Screen | HackerNoon

GPT-4V can interpret natural language instructions to perform smartphone tasks, but struggles with accurate coordinate estimation for actions.

Researchers Teach AI to Retain Memory by Summarizing Its Own Work | HackerNoon

Generative AI can enhance smartphone navigation by utilizing effective prompting and strategies for action determination.

Researchers Find Clever Way to Get AI to Navigate Your Screen | HackerNoon

GPT-4V can interpret natural language instructions to perform smartphone tasks, but struggles with accurate coordinate estimation for actions.
moregenerative-ai

12 Free Marketing Campaign Templates | ClickUp

Marketing campaign templates streamline planning, enhance efficiency, and empower teams to create impactful marketing campaigns.

A new report shows QR code phishing is on the rise

Phishing attacks are evolving, with a notable increase in QR code usage in simulated phishing exercises.
HR and IT-related phishing emails represent nearly half of the most-clicked phishing attempts.
Malicious links in phishing emails continue to be the primary avenue for cyberattacks.

Refactoring 019 - How to Reify Email Addresses | HackerNoon

Encapsulating email validation in a dedicated class reduces duplication and enhances code maintainability.

How to use digital marketing to attract more wholesale clients? - London Business News | Londonlovesbusiness.com

Digital marketing empowers businesses to connect with global wholesale clients effectively and in real-time.

Start 2025 with smarter, more impactful email marketing | MarTech

Organizations must balance team empowerment in campaign creation with maintaining brand consistency and streamlined management.

The Ultimate Guide to Successful AB Testing: Examples and Tips

A/B testing evaluates two versions of a marketing asset to enhance engagement through data-driven decisions.
Establishing clear goals and hypotheses is critical for A/B testing success.
Integrating A/B testing into marketing strategies improves effectiveness amidst changing customer preferences.

Improving your digital video marketing strategy through KPIs: 5 charts

Platforms like TikTok, YouTube, and connected TV (CTV) are all competing for marketing spend.
#email-management

Google Gemini Can Summarize Your Emails in Gmail. Should You Use It?

Gemini AI in Gmail simplifies email management by providing summaries of emails and threads, enhancing user productivity.

100 Professional Out-of-Office Message Examples | ClickUp

Crafting an effective out-of-office email maintains professionalism and trust with clients and colleagues.

The 5 Best CRM for Outlook Integration

A CRM integrated with Outlook enhances business communications and analytics connectivity.

Google Gemini Can Summarize Your Emails in Gmail. Should You Use It?

Gemini AI in Gmail simplifies email management by providing summaries of emails and threads, enhancing user productivity.

100 Professional Out-of-Office Message Examples | ClickUp

Crafting an effective out-of-office email maintains professionalism and trust with clients and colleagues.

The 5 Best CRM for Outlook Integration

A CRM integrated with Outlook enhances business communications and analytics connectivity.
moreemail-management

91% of Marketers Swear by Marketing Automation-Here's Why You Should Too - jeffbullas.com

Marketing automation is essential for managing diverse marketing tasks without burnout, enabling a focus on audience connection and strategic initiatives.

Real Estate Newsletters The Ultimate Playbook for 2025

Real estate agents must maintain engagement with clients through regular communication like newsletters to ensure they are remembered and stay top-of-mind.

Sign Up For The Free MLBTR Newsletter

MLB Trade Rumors offers a free daily newsletter summarizing key baseball news.
The newsletter is written by experienced sports writer Cliff Corcoran, enhancing its credibility.
from The Hacker News
2 weeks ago

Hackers Use Corrupted ZIPs and Office Docs to Evade Antivirus and Email Defenses

A novel phishing campaign uses corrupted Microsoft Office documents and ZIP archives to evade email defenses and deliver malware.

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Newsletters are increasingly popular and are crucial for establishing trust with audiences and delivering value through content.

How identity and urgency propelled email and text revenue across Black Friday and Cyber Monday

Engage customers now to prepare for 2025 demand.
Utilize identity resolution to enhance customer engagement and drive revenue.

Superhuman launches availability sharing as it thinks about building a calendar app | TechCrunch

Superhuman's new calendar feature simplifies scheduling by allowing users to share available time slots directly from email.

Email verification using better_auth, nextjs and resend

Integrating email verification in modern web applications enhances security and user validation using tools like Better_Auth, Next.js, and Prisma.
from Shopify
2 weeks ago

How to Create a Holistic Marketing Strategy (2024) - Shopify

Holistic marketing integrates all parts of a strategy to create a cohesive customer experience across multiple channels.

How Lifecycle Marketing Powers Ecom SMBs

Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers.

How to Use Customer Outreach to Connect With Your Audience (2024) - Shopify

Customer outreach is vital for growing businesses, as it fosters new and returning customer relationships.

Understanding Lead Scoring: How to Build a Scoring Framework (2024) - Shopify

Lead scoring helps businesses prioritize high-quality leads, improving marketing efficiency and conversion rates.

North Korean Kimsuky Hackers Use Russian Email Addresses for Credential Theft Attacks

Kimsuky hackers use Russian email addresses and fake cloud storage alerts to steal user credentials in new phishing campaign.

Key Notations and Algorithm for Computing Pseudo-Gyrodistances in Structure Spaces | HackerNoon

The article introduces an innovative method for computing pseudo-gyrodistances, enhancing understanding of gyrodynamics in complex systems.

23 Marketing Automation Stats To Know This 2024: Is It Worth The Hype? - jeffbullas.com

Marketing automation is essential for enhancing efficiency and driving results, with a rapid growth in adoption among businesses.

Council Post: Profit Pit Stops: Steering Your Marketing Team In The Right Direction

Regular assessments in digital marketing ensure campaigns align with goals, just as pit stops do on a road trip.

How to send emails?

The email token generation in password reset enhances security and user authentication.

Measuring marketing incrementality: Best of the MarTechBot | MarTech

Measurement of marketing incrementality varies by specific goals and methods.
A/B testing is the most effective way to measure incrementality.
Geo-testing allows comparison of campaign impacts in different geographic areas.
Time series analysis helps identify changes in sales due to marketing efforts.

About sending emails

I have all this code: $mail = new PHPMailer(); $mail->isSMTP(); $mail->Host = Config::SMTP_HOST; $mail->Username = Config::SMTP_USER; $mail->Password = Config::SMTP_PASSWORD; $mail->Por…

About sending emails

Ensure your SMTP settings, especially the host and port, are configured correctly when using PHPMailer with Gmail.
from VerticalResponse
3 weeks ago

Leverage AI in Your Email Marketing Campaign: Best Practices for 2025

AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI.

Top Tools Every Small Business Should Invest In For Better Client Communication

Effective client communication is vital for small businesses, enhancing relationships and customer experience.
Utilizing the right communication tools can significantly boost sales and customer retention.

Top Tools Every Small Business Should Invest In For Better Client Communication

Effective communication is crucial for small business success and customer retention.
Utilizing the right tools can dramatically improve client interactions.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.

7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out | Entrepreneur

Holiday marketing should focus on creating memorable connections with audiences beyond the shopping rush.
Innovative holiday marketing ideas are essential for brands to differentiate themselves during the competitive season.

Affiliate Marketing Strategies to Boost Your Revenue | Fingerlakes1.com

Affiliate marketing requires a comprehensive strategy, including audience understanding and valuable content creation, to be successful and generate sustainable income.

Top 10 Biglaw Firm Shows Thanks For Associates (By Giving Them Bonuses!)

Gibson Dunn matches the market rate with year-end and special bonuses for associates.

Sign Up For City Limits' New NYCHA Newsletter

https://citylimits.org/wp-content/uploads/2024/07/20240726CityLimitsGowanusNYCHA-6925-1170x780.jpg

Your bounce classification is a bit rubbish

Email rejection messages contain critical information for understanding delivery failures.
Many ESPs hide specific rejection details behind broad categories.
Proper classification of rejection messages is essential for accurate email delivery reporting.
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