In an era where machines are bombarding inboxes with emails thousands of times a week, how do you break through the noise to make sure the right decision-makers are getting the message at a target enterprise company? Based on expertise and learnings from helping over half a million product leaders hone their GTM strategy, SC Moatti will lead this collaborative session exploring the challenges and opportunities of the enterprise GTM space.
Large companies, often overlooked for innovation, are actually fertile ground for it. Just look at products like Post-it Notes from 3M or the Sony PlayStation, which started as internal projects and grew into separate success stories as new business units. Best innovators create new enterprises inside large corporations.
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