Postie's new CRM Optimization engine uses machine learning to identify best audiences for direct mail campaigns, showing 3x performance over randomly chosen audiences.
Direct mail offers advantages over digital ads, especially with digitally-savvy, data-driven strategies like Postie's CRM Optimization.
Postie's CRM Optimization engine goes beyond audience segmentation, offering personalized product recommendations, continuous campaign optimization, and customer behavior insights.
Machine learning algorithm by Postie improves ad engagement, particularly with high spenders, and reduces customer churn over time.
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