Next-level content creation for the auto industry | MarTech
Briefly

Constellation's piece of the puzzle involves aggregating data from various sources to train industry-specific chatbots, enabling consumers to access product information without visiting multiple websites and allowing for personalized messaging at scale.
Polk Automotive Solutions, now part of S&P Global Mobility, leverages data to assist manufacturers and dealers in marketing vehicles and understanding their target audience, ultimately making more informed marketing decisions.
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